Social Media

Social Media Links

Video Links

District YouTube Channel
https://bit.ly/D7610YouTube

Rotary Times YouTube Channel
https://bit.ly/D7610RotaryTimes

Other Links

CHOOSING THE RIGHT PLATFORM:

FACEBOOK

DEMOGRAPHICS
• 2 billion users
• Mostly ages 18-54
• Reaches over 50% of all internet users worldwide and 79% in the U.S.

TOP CONTENT TYPES
• Videos
• Photos
• News
• Events

BEST FOR
• Building relationships
• Communicating with prospective members and the local community
• Reaching members who are already using social media
• Establishing a presence on the most popular and widely used social networks

CHALLENGE
• Limited reach without paid advertising

CHOOSING THE RIGHT PLATFORM:

TWITTER

DEMOGRAPHICS
• 330 million users
• Mostly ages 18-49
• 79% of users are outside the United States; the U.S. has the most users, followed by Brazil, Japan, and Mexico

TOP CONTENT TYPES
• News
• Videos
• Photos

BEST FOR
• Building your online community
• Promoting your club and its events locally
• Connecting with a global audience
• Finding new partners

CHALLENGE
• 280-character limit per tweet (includes punctuation, links, and hashtags)

CHOOSING THE RIGHT PLATFORM:

INSTAGRAM

DEMOGRAPHICS
• 800 million users
• Mostly ages 18-34
• More female than male users
• 80% of users are outside the United States; the U.S. has the most Instagram sers, followed by Russia, Brazil, Turkey, and the United Kingdom

TOP CONTENT TYPES
• Videos
• Photos

BEST FOR
• Building relationships
• Searching for topics (using hashtags)
• Feeding other social media networks (can share posts to Facebook and Twitter)

CHALLENGE
• Limited scheduling tools
• Videos limited to 60 seconds

CHOOSING THE RIGHT PLATFORM:

OTHER SOCIAL MEDIA NETWORKS

Linkedin
• Demographics: 530 million users; mostly ages 30-54
• Top content types: news and feature stories; conversation
• Best for: business development; business-to-business communication
• Challenge: limited interactions

Google+
• Demographics: 200 million users; mostly ages 24-34; 67% male
• Top content types: news and feature stories
• Best for: search engine optimization (SEO); technology and design businesses
• Challenge: not widely used

YouTube
• Demographics: 1 billion users, all ages
• Top content types: how-to and entertainment videos
• Best for: brand awareness
• Challenge: labor-intensive