Public Image

Tell Your Story

 
A good press release makes for a good story. In today’s world, people want to know how something relates to them or why they should care before they will dedicate time or interest in something new. Avoid sending out fact-based press releases that simply provide details on your upcoming event, but rather feature how your event will impact the community, inspiring people to attend.
 

Click here for a quick guide on formatting a press release.

In today’s world, you don’t always have to submit a formal document like outlined on the guide. You can just copy and paste the content into an email submission. Be sure to include a great picture and caption about what’s in the picture!

 
 
Don’t Forget Rotarians
Whether new members or veterans, keeping your membership informed is an important part of your work as the PR or PI chair. An informed membership can make your job easier, as you will have an army of Rotarians equipped to speak on what we do! As much as possible, you will want to make sure members know about upcoming activities, details on how fundraisers and programs went and even the basics like who is speaking at your next meeting. This can be accomplished through social media, your club website and newsletters.

Public relations efforts are vital to Rotary’s continued growth and service. Creating a positive image for Rotary is the responsibility of every Rotarian, both locally and globally. Rotary founder Paul Harris said it himself: “In the promotion of understanding, it is important to reach large numbers, non-Rotarians as well as Rotarians, and you cannot reach large numbers privately.”  The Public Relations team continues to improve our efforts and outreach to ensure that you get the resources you need in a format easy to understand.

 
 
 

CONTACTS

Dave Borowski
District Public Image Chair

Alex Wilkins
Zone 33 Public Image Coordinator (RPIC)

Ashley Waters
z33 Assistant Regional Public Image Coordinator ARPIC